Communicating the Value of Bridge Preservation
Author: Ed Welch, NCPP-Bridge Preservation Engineer
Perspective of: Jim Moulthrop, Executive Director FP2
Jim has had considerable experience with the marketing of the Preservation Perspective for pavements thru the Foundation for Pavement Preservation (FP2), a nonprofit trade association compiled of Industry members. They have three Major Objectives: To Advocate for Preservation at all levels of government, To Support Research Funding, and To Communicate the value of Preservation.
Jim’s Key Points. What he has learned working with Pavement side of Preservation:
- There was a great need to get Preservation in ”The Law” (MAP-21). FP2 spent extensive time and resources to promote the inclusion of the Pavement Preservation in MAP-21, and they were successful in having it included, and consequently are seeing a positive outcome.
- The Pavement Preservation quarterly magazine “Pavement Preservation Journal” is a great way to tell the story. With over a 5,000 circulation, it also generates revenue of $10,000.00/Yr. thru advertising.
- LTAP buy in takes a long time. Local Agencies have few resources and without being exposed to the Value of Preservation they will probably not consider it. A continued effort in Local training eventually pays off.
- Use simple analogies to make the public understand. Make comparisons of Maintaining & Preserving Homes, Cars, teeth, etc.
- “Money is always an issue”, but FP2 Members have found that Research and Lobbying, that are costly, are effective. Jim’s biggest frustration is that FP2 is “never fully funded” to accomplish all the needs that they have defined, but they only have 30 contributors. There is always more to do, so it should be carefully prioritized.
- Once organized, Jim has found that you need to have top level people on the board (Executives, Directors & Owners). These are the individuals whose support is most effective with networking and funding development
Please post a comment on “Communicating the Value of Bridge Preservation”. Hopefully, Jim Moulthrop’ s perspective on the Pavement side of the same issue will be food for thought and help us move forward as we promote the stewardship of our nations bridges.